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We have our winter sale currently on with some great savings on Christmas teas; starting from 25% off!


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Delicious hot or cold, our fruit and herbal teas are bursting with colour, life and flavour. Our fabulous range of infusions provides an easy little way to make you feel good. Naturally sugar-free, no caffeine and only 4 calories a cup. Perfect all day, every day.

Prices From: £1.87


When you feel in need of that perfect ‘me moment’, relax with a luscious chocolatey mug of Options Hot Chocolate, go on you deserve it.

A deliciously satisfying hot chocolate drink for those chocolatey moments that we all love. Perfect for any time of the day, so sit down, relax and enjoy.


was £3.99 NOW £1.99


Our first ever cold water infusion, designed for your water bottle. Simply drop, leave, shake and enjoy...

Also available, NEW Cold Infuse with an added vitamin or mineral -


Prices From: £1.87

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  • Letterbox Sized Boxes Containing 4 Recipe Kits & Step-By-Step Instructions!

  • Combine Our Recipes With 4-6 Items of Fresh Food & in Just 20 Minutes You'll Be Enjoying a Delicious Meal!

  • Cook With Authentic Flavour Ingredients, Hand-Picked and Blended By Our Expert Chefs

  • Discover Global Cuisines With Over 100 Chef-Inspired Recipe-Kits


       Claim a £3 Trial Box Today!

50% off First Box

T&C’S: See site for details

Claim your £3 Trial Box - Cooking made simple!

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Limited-Edition Discovery Box

Clear Vegan Protein

Vegan Snack Box

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  • Join our whisky club and enjoy some sweet seduction by adding a rare bottle of Cask 12.42: Getting fruity in the malt barn with your membership for only £99.
    Valid: until stocks last
     Only valid for one year’s membership to the Society along with a bottle of 12.42: Getting fruity in the malt barn.


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Iceland's BAU code 'ICEFIVE' for £5 off £40 new customer spend is once again live for the new year.

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Iceland are pleased to offer 12 Vol au Vents Canapes 240g for just 25p (was £2.00).  Ends 15th January

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The Cost Reduction is owned by the Charities Buying Group - A not for profit company helping charities save money